When it comes to a company’s ability to rank the highest on the internet and get the attention of new customers, there is no one-size-fits-all strategy for branding a business. If you are considering how your company might benefit from partnering with an SEO or marketing firm that has the potential to boost your underperforming KPIs, you’ll need to set clear goals up front about everything your business needs if you want the agency to live up to your short- and long-term expectations.
Here are 11 tips, courtesy of Fast Company Executive Board members, to help executive leaders receive a better return on their investment.
1. EVALUATE YOUR KPIs.
It is really key to make sure you have the right KPIs that pertain to the business outcomes you are looking to support. Ensuring that you focus on core web vitals, growth in non-branded organic sessions, and growth in relevant root domains that link to you are three great places to start. – Blake DeCola, Brado
2. BE CLEAR ABOUT EXPECTATIONS.
Set crystal clear expectations that all parties agree to. When business leaders unilaterally define certain expectations and goals, they will more times than not fail to reach them. But by getting buy-in from a marketing or SEO firm and reaching a consensus on the expectations together, suddenly you gain the all-important element of accountability. – Lance Tyson, Tyson Group
3. FOCUS ON BECOMING MOBILE-FRIENDLY.
Some key points for leaders to remember when working with SEO or marketing firms is...
Read Full Story: https://www.fastcompany.com/90730788/11-strategies-to-elevate-business-search-engine-rankings
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