A new year is here, but many of our worries are still the same: there’s a raging global pandemic, I’m still not sure what TikTok is for, and Google is reshuffling the SERPs every 48 seconds.
An effective SEO strategy can protect you against these wild times pertaining to Google and SERPs, making you a site that Google always wants to rank and understands well enough to rank well. So what should an effective SEO strategy consist of?
SEO is often divided into three pillars: technical, content and authority, which are crucial elements for improving organic results. Let’s look at some tips to consider for your SEO strategies in 2022 as you build on these pillars.
Become a Destination in Your Own Right
Being a homogenized, commoditized “one of many” means Google loses nothing by putting you anywhere it likes in its SERPs, from position one to page three. Sites that reliably perform well in organic have the content that causes users to seek them out, and Google can’t help but notice and reward that — it’s in Google’s best interests to show results that people want to click on, or in other words, good results. How Google might identify sites like these remains controversial to SEOs. But my colleague Cyrus Shepard talked about some potential signals last year — being the first click, the long click, and the last click. In other words, think about how your site can be the obvious and final answer to a user’s problem.
See More: Why Null Search Results Shouldn’t Keep Us From Our Big...
Read Full Story: https://www.toolbox.com/marketing/website-optimization/guest-article/tips-to-kick-off-your-seo-strategy/
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