E-A-T is an important concept for YMYL sites. In a recent webinar, Kevin Rowe shared how marketers can create and share expert-worthy content.
Google’s principle of E-A-T — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web.
But, what does it mean for content to reflect expertise, authority, and trust?
“Expertise, for me, is the amount of knowledge you have in a field,” said Kevin Rowe, founder and CEO of PureLinq, in a recent webinar. “You build more expertise the longer you’ve been in a field.”
“Authority is how other authoritative figures validate you — this is reflected through authoritative links. And trust is [expertise and authority] over time,” he added.
When most marketers consider E-A-T signals, they often focus their efforts on creating high-quality content. And while this is one of the most important factors, these professionals could be missing out on potential ranking signals from authoritative backlinks.
According to Rowe, considering E-A-T when building links to your site — and generating content — is a great way to improve rankings, especially for those in the YMYL (your money, your life) space.
What Google says about E-A-T and YMYL
Google offers marketers a lot of resources for marketers looking to improve their sites’ E-A-T signals, says Rowe. Whether it’s documentation such as the General Guidelines or communication on social platforms such as Twitter, these resources...
Read Full Story: https://searchengineland.com/how-e-a-t-content-and-link-building-can-drive-ymyl-seo-success-382652
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.