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Subdomains and subdirectories allow you to organize specific types of content on your website.
But can the use of subdomains or subdirectories affect your organic search rankings?
Read on to learn whether there is any connection between subdomains, subdirectories, and improved Google rankings.
The Claim: Subdomains & Subdirectories Are Ranking Factors
What are subdomains and subdirectories?
Subdomains are sections of your website.
Examples of subdomains include the bolded portions of the following URLs:
- https://corporate.example.com/
- https://store.example.com/
- https://blog.example.com/
Subdirectories, on the other hand, are folders in your domains. You can have subdirectories on the main domain as well as on your subdirectories.
Examples of subdirectories include the bolded portions of the following URLs:
- https://example.com/store/
- https://example.com/blog/
- https://blog.example.com/category/
The Evidence For Subdomains & Subdirectories As Ranking Factors
In 2007, Matt Cutts, formerly the head of Google’s Webspam Team, wrote a blog post on subdomains and subdirectories.
In it, he stated,
“A subdomain can be useful to separate out content that is completely different.”
In 2011, in response to Google’s Panda update, HubPages moved their user-generated content to subdomains.
As reported...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/subdomain-subdirectory/
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