Some believe that a website with keywords in its URL has a ranking advantage over sites with more generic URLs. Here’s what Google says.
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Google search ranking factors can gain and lose prominence over time.
A factor that carried a lot of weight with Google years ago may not carry much at all in the present day.
A website’s URL is an example of such a ranking factor.
Given that the impact of a website’s URL on search rankings has changed over time, you may hear conflicting information regarding how important it is today.
Let’s look at the claims regarding URL as a ranking factor, and then we’ll go over what the evidence says.
The Claim: URLs Are A Ranking Factor
A website’s URL is said to be a factor for Google’s search rankings that can be optimized similarly to how one would optimize a title tag.
More specifically, the claims suggest that strategic use of keywords in a URL can help a website rank for queries containing those words.
For example, in order to rank for a query like [air fryer recipes] is it helpful to have a URL that contains air-fryer-recipes somewhere in the URL (e.g., example.com/air-fryer-recipes)?
Some believe that a website with keywords in its URL has a ranking advantage over sites with more generic URLs.
Is there any truth to this claim?
Here’s what Google says.
The Evidence:...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/urls/
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