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In-page tabs and accordions are a type of user interface (UI) control that can improve the user’s experience by splitting content into logical sections.
Page visitors are then able to switch between different views by navigating through each tab or clicking to reveal a new section of text from the accordion.
But how does this impact the SEO value of the content that’s hidden until the user actively navigates to and reveals it?
Many have questioned over the years whether Google still uses this type of hidden content in its ranking algorithm.
So let’s see.
The Claim: “Hidden” Content Is A Ranking Factor
The question here is whether Google devalues or even ignores content that is initially hidden from the user using UX/design elements.
It’s important to note that we’re not talking about hiding text in an effort to manipulate the algorithm by using CSS to position it off-screen or hiding it against the background, for example.
Tabs and accordions are used to organize page content in the same way as their namesakes from the old school world of paper filing.
On webpages, tabs are typically arranged horizontally.
The user can flip from tab to tab to reveal new content without having to load a new page each time.
And with accordions, users can click to open each one, typically closing the others as the...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/tabbed-content/
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