What is online reputation management? Shared by Leak Content Removal - MarTech Series

Online reputation management is the act of monitoring, influencing, growing, and managing what’s being said about a business or individual online. A company’s or individual’s online reputation is their digital persona. It’s how they are seen, judged, and remembered by their customers and other business stakeholders. It’s important to know that not all marketing is about selling a product. Online reputation management refers to ways to enhance, defend or repair one’s reputation in the digital world.

The goal of online reputation management, is to shape public perception about a person or business.

Whether you’re a restaurant chain, an influencer, or an agency with a host of clients, it’s vital that you understand what the public says about you. No matter how strong your products, they’re only as good as buyers think they are.

But here’s the secret: your reputation isn’t built by accident. It comes from reviews, comments, conversations between customers, articles and news sources.

Marketing Technology News: MarTech Interview with Justin McDonald, Senior VP and GM of Conversational Marketing at Terminus

You need to make sure that your brand is presented in the right light. No matter what industry you’re in, people will be talking about you online. Of course, you want those conversations to be positive which is why we are here to help you with this, and save you a lot of time. In order to be successful and survive in the competitive world of the internet, it’s important to...



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