Advice from luxury extension specialists, David Salisbury, on how to manage a new website build, including key SEO considerations to bear in mind.
Having recently launched a new website, our client, Barney Bell, Head of Marketing & Business development at David Salisbury, a company manufacturing and installing luxury extensions, shares his advice on how to ensure the project runs smoothly, SEO considerations to bear in mind, and pitfalls to avoid.
Over the course of the past year, we have successfully launched a new website here at David Salisbury, from a standing start, having selected a new website agency and developed and migrated to a new CMS.
Whilst the project ran as smoothly as we could have possibly envisaged, there were certainly some key takeaways, which we have distilled into the following recommendations for anyone else considering a new website build.
Set your objectives and timescale
Right at the very start, we developed five key objectives for the new website, which we referred back to at every stage. Setting some site KPIs were paramount; for us, SEO was a key driver of the new site, and seeing improvements in rankings for a range of keywords that spanned our offering was essential.
Consider a realistic timescale and where this fits into your marketing schedule and the operational requirements of your business.
Choose the right agency
This might be stating the obvious but, looking back, this was perhaps the most important step. Rather than conduct a...
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