Advancing professional success and inclusion with Jelly Academy training
While digital marketing has long been a crucial tool for organizations to reach their target audiences, the COVID-19 pandemic has heightened awareness of practices and skills that can enhance business outcomes and open doors to career opportunities.
As a growing tech hub that has attracted the likes of Amazon and Shopify, Vancouver provides a range of options for digital marketers. Yet, they require up-to-date skills and knowledge for navigating a fast-evolving technology landscape.
Jelly Academy addresses this skills gap by offering micro-credential programs for working with industry-recognized platforms such as Hootsuite, Google and Meta.
“The tech market is becoming very big, both in Vancouver and beyond, and digital marketing is part of it,” says Chris Penner, account manager at Jelly Academy.
“We know there is a high demand for these professionals. Based on a quick search on LinkedIn at the end of January, we found 86,000 open positions in digital marketing across Canada.”
Penner, who has a marketing degree, soon realized that to “dive into the world of digital marketing,” having a grasp on how to use specific technology is essential.
“In digital marketing, you're required to use all these tools with Google, Hootsuite and Meta,” he says. “For example, you need to understand the value of Google ads and Google analytics – and how they can be effectively used in the business world. Without learning...
Read Full Story: https://biv.com/article/2022/03/leading-canadian-digital-marketing-bootcamp-offers-training-develop-future-ready
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