Whether you’re a personal injury attorney, a criminal defense lawyer, a family law office, or anything in between, you offer a valuable service to your clients and community. And while the demand for legal services is high, attracting new clients isn’t always easy.
Competition in the market can make it difficult to stand out from other law firms. Legal marketing is often a “pay to play” game, and some tactics are more effective than others.
Top Legal Marketing Platforms Today
A recent legal marketing survey conducted by Justia asked law firms which marketing channels their firm used most in 2021. The results revealed:
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78.2% of firms used a website to attract clients
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58.2% used online directories to market their firm
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43% used social media marketing
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23% used paid Google Ads
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3.6% invested in billboard marketing
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7.3% ran print ads (as in newspapers or magazines)
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5.5% utilized podcasts for marketing
These statistics show a strong preference for online marketing methods over traditional methods. This makes sense, as more and more clients are using the internet to find legal services.
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Launch a High-Performing Website
Your law firm’s website is one of the most important assets your business has when it comes to attracting clients. Not only can it actually bring clients to your firm (via traffic), but the content on your website plays a crucial role in communicating what your firm is about and why clients should work with you.
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Read Full Story: https://www.natlawreview.com/article/how-to-get-more-clients-your-law-firm-10-tactics
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