ey, Google: Remember that stem cell problem you tried to fix in 2019 by banning clinics from advertising unproven therapies on your platform?
The solution didn’t last. Clinics have adapted, but you haven’t, leading to widespread use of your search platform by clinics to pitch risky cell injections.
In response to criticism that Google ads for unproven medical offerings were doing harm, the firm adopted a policy in 2019 banning stem cell clinic advertising on its platform. This positive step was part of a larger move against ads selling unproven therapies. Many of the culprits were clinics touting stem cells as treatments for everything from Alzheimer’s to stroke.
After the ban was implemented, people searching for “stem cells for COPD” or “stem cells for neuropathy,” to cite just two examples, would no longer see a slew of ads for clinics offering risky, unproven therapies above the Google search results. That worked for a while. But stem cell clinics and others promoting unproven therapies now effectively game Google’s search engine to get new customers.
For example, while stem cell clinics may no longer rely on Google ads to hoist themselves to the top of a search results page, some clinics still dominate large swaths of Google search results related to stem cells. In this way, the company is inadvertently sending many people to these clinics to get risky, unproven injections that generally lack FDA approval and, in my view, have no solid scientific or medical...
Read Full Story: https://www.statnews.com/2022/03/23/google-ongoing-stem-cell-problem-larger-issue-unproven-therapies/
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