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In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021.
Additionally, Google prevented tens of millions of fake business profiles from being created, and disabled over a million user accounts belonging to “bad actors.”
Verifying the legitimacy of information in Google Business Profiles and Google Maps is increasingly challenging, as the number of contributions continues to rise year over year.
Google now receives 20 million contributions every day from people using Maps, such as updated business hours, contact information, photos, and reviews.
Here are the key highlights from Google’s report on what goes into keeping Maps & Business Profile information accurate.
How Google Keeps Local Business Information Reliable
Google uses a combination of machine learning and human operators to identify content in Maps and Business Profiles that’s fraudulent or abusive.
People contributed content to 30% more businesses in 2021 compared to 2020, though less than 1% was considered fraudulent or abusive.
The small percentage of fraudulent content indicates most contributions are well intentioned, but sometimes “bad actors” try to make abusive edits or create fake Business Profiles.
Google catches most of the...
Read Full Story: https://www.searchenginejournal.com/google-removed-7-million-fake-business-profiles-in-2021/443156/
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