Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies.
SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines.
But here’s the problem.
SEO experts with a broad range of knowledge and experience with enterprise SEO are hard to find. Most agencies and SEO firms don’t have these specialists on their staff.
With enterprise SEO, you don’t just migrate but actually re-platform, redesign and replace a well-oiled machine – with one that’ll hopefully work even better and be more profitable.
It’s like replacing a former Olympic gold medallist with a rookie contender. And that’s risky.
If the new person is MVP material or isn’t used to competing at a high level, your team will lose. You want someone who has trained hard every day to win – someone who will give their absolute best.
That’s exactly how you should hire an SEO expert for your enterprise company.
Going by the old mindset that “SEO is just an SEO project” is bad leadership. Even if you have a great relationship with your current SEO agency or its people, that alone doesn’t qualify their team to handle your enterprise-level SEO needs.
Good business leaders are careful to pick an SEO consultant for their enterprise company, be it a retailer, service provider or another...
Read Full Story: https://searchengineland.com/enterprise-seo-lessons-20-years-383141
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