How To Completely Optimize Your Google Business Profile - Search Engine Journal

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Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including Google Maps.

Seasoned SEO professionals use Google Business Profiles to leverage a location-based strategy.

Creating a Google Business Profile is the first step to local search success.

And for good reason.

GBP offers the greatest impact for brands seeking local exposure.

A feature like Google’s Local Search emphasizes the need for a GBP for both new and established businesses.

Navigate to:

Google Business Profiles: The Basics

It gives a list of businesses nearby and a lot of information needed to find a specific business like:

  • Business address.
  • Business hours.
  • Category.
  • Reviews.

Screenshot from search for [pizza near me], Google, September 2020

Google’s Knowledge Graph also utilizes verified Google Business Profile information.

It helps generate details for its database about businesses and related entities that are relevant to specific searches.

Once a new profile is created, a Google Maps location is then generated.

That synchronizes with traditional Google Search for ease of access and searchability.

It certainly helps that the clear majority of organic searches come from Google – around 90% for worldwide...



Read Full Story: https://www.searchenginejournal.com/local-seo/optimize-google-business-profile/

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