Vertical Leap on whether Google factors brand mentions into SEO
SEOs have speculated that brand mentions are a ranking factor in Google’s search algorithm for many years. Of course, Google doesn’t reveal the inner workings of its algorithm, but nonetheless search marketers are constantly striving to crack the code to organic search success, says Dave Colgate, head of SEO at Vertical Leap.
Google’s John Mueller was asked about the prospect of brand mentions being a ranking factor during the latest SEO Office Hours session. A speaker asked: “In some articles, I see people are speaking about unlinked brand mentions. I want to know your opinion in this case – do you think it’s also important for the algorithm, unlinked brand mentions?”
Initially, Mueller questioned what the speaker was referring to when he spoke about brand mentions, and the speaker replied: “It’s like another website and article speaking about my website brand, but it doesn’t link to me.”
Even with this clarification, Mueller was careful not to make any assumptions about the hypothetical situation the speaker referred to. And, while he acknowledged mentions may hold value for users in limited scenarios, he warned against assuming they could be an “SEO factor.”
Here’s his answer in full: “I don’t know. I think that’s kind of tricky because we don’t really know what the context is there. I mean, I don’t think it’s a bad thing, just for users, because if they can find your website through that mention then that...
Read Full Story: https://www.thedrum.com/opinion/2022/03/30/are-brand-mentions-ranking-factor-google
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