Create Stellar, Winning Content in 2022
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Today’s column comes from a question submitted by Search Engine Journal reader Melvin, from Vlaardingen.
Melvin asks:
“Could you please explain what the best content silo/interlinking structure is if you have a lot of informational content?
I’m assuming you can’t link to 30 different articles from one page.
In addition, it’s almost impossible to come up with so much different anchor text. Any tips?”
This is a great question, and one that I’ve come across a lot in recent years with clients – even more so since topic clusters and semantics started to become a mainstream trend in SEO.
What Is A Content Hub?
Firstly this type of strategy goes by many names, including content hubs, hub and spoke content, content silos, content moats, topic clusters, learn hubs, semantic clusters…
At their heart, they are all the same premise and follow a structure not too dissimilar to the below:
- Image created by author, March 2022
You can read more about how to develop the idea and put together the necessary keyword research for a hub and spoke content hub in this article.
Hub/Silo Internal Linking Structures
Back to Melvin’s question.
The best internal linking strategy for content hubs I’ve found covers three key objectives of the content silos themselves, these being:
- ...
Read Full Story: https://www.searchenginejournal.com/hub-spoke-internal-links/442005/
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