For many years, restaurant owners and operators did not have to worry too much about SEO. But that all changed during the pandemic when on-premise sales ceased, foot traffic dwindled to almost nothing, and the vast majority of marketing activities moved online.
What’s SEO? It stands for Search Engine Optimization. It’s the art and science of ranking higher on Google, Bing, and other search engines (but mainly Google). The majority of clicks go to the top-two highest spots, which makes them incredibly valuable real estate. That inevitably leads to stiff competition for Google’s good graces.
Restaurants consistently rank as some of the most-searched for local businesses, so having good SEO can be the difference between a thriving restaurant and one that closes its doors.
This article will focus primarily on Google since they host about 75% of all searches on the internet. Google prioritizes providing its users with information relevant to their searches. The tech giant constantly redefines its algorithm to improve the user experience and ensure that only the most relevant information shows up high in search engine result pages (SERPs). 90% of SEO work is making sure that your information can be easily found by Google’s bots that scour every corner of the internet.
Below, we’ll teach you 3 easy tricks to make your online menu and your website more Google-friendly.
1. Conduct keyword research
You need to figure out what specific terms people search for when looking menus...
Read Full Story: https://restauranttechnologynews.com/2022/03/seo-tips-and-tricks-restaurants-can-use-to-improve-their-online-search-results/
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