Law firms need content marketing for SEO, social shares, and leads to their firms. Here's how to grow your business with legal content.
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The legal industry gets a lot of coverage in the marketing world, and for good reason.
It’s not only a highly competitive industry but also one where business owners struggle the most to create great content.
Lawyers must meet strict ethical and legal standards in their content marketing.
These include setting reasonable expectations in ad copy, avoiding unrealistic claims, remaining discretionary with user information, and much more.
Still, content marketing is essential for any law firm looking to generate more traffic and leads online.
And with that in mind, there are a few considerations lawyers should take when it comes to online content.
Why Law Firms Need Legal Web Content
According to the Legal Technology Resource Center’s ABA 2020 Legal Technology Survey Report, less than half of all law firms actually have a marketing budget.
This is quite surprising, as lawyers face a competitive landscape and almost require a marketing strategy to get and stay ahead.
But building a strategy and producing great content doesn’t always come naturally.
Working with a reputable legal content agency is one of the best ways to create thorough, optimized, and user-friendly...
Read Full Story: https://www.searchenginejournal.com/law-firm-content-marketing-plan/439834/
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