Google's John Mueller answers if Google applies different algorithms depending on the niche and affirms that some kinds of content is treated differently
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Google’s John Mueller answered an interesting question about whether Google treats sites in different niches differently. John Mueller said that it’s true that Google’s algorithm handles different content differently but it’s not the case that Google treats niches differently.
Niche-Specific Ranking Factors
There is an idea that ranking factors differ across niches, based on looking at the kinds of sites that are top ranked.
For example, studies published by some SEO tool sites measured different qualities of top ranked sites across a range niches in order to determine whether ranking factors had different influence across the many niches they looked at.
The studies identified differences between the kinds of content, different kinds of link qualities, and other factors among the top ranked sites.
The research identified clear patterns that in some niches the top ranked sites have longer content or publish more videos.
The conclusion reached is that in those specific niches Google is ranking sites with more content or more videos.
However, those similarities and patterns do not reflect that word count or videos are the reason why Google is...
Read Full Story: https://www.searchenginejournal.com/niche-specific-google-algorithms/444385/
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