Google's John Mueller explains how multiple ranking factors play a role in whether a banner popup affects search presence
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Google’s John Mueller answered a question in a Google SEO office-hours video about whether rankings could be affected by a banner popup. John answered the question and then shared the technical background of why banners may have a negative effect as well as other issues related to Core Web Vitals.
The answer to the question involves more than just the banner. The answer is more technical because of ranking factors related to Core Web Vitals which can also be influenced by things like popup banners, which in turn can have an effect on rankings.
Core Web Vitals
In his answer John Mueller references two factors related to the Core Web Vitals metrics.
So it’s important to quickly define what those factors are so that his answer makes sense.
- Cumulative Layout Shift
- Largest Contentful Paint
Cumulative Layout Shift (CLS)
Cumulative Layout Shift is a Core Web Vitals metric that measures how much a web page shifts around as it is loading. Factors that can affect this metric are images and fonts. An image that takes a long time to load can make the words on the page shift around.
Fonts that take a long time to load can also cause the page content to shift around as the font style is...
Read Full Story: https://www.searchenginejournal.com/google-search-ranking-and-popup-banners/444394/
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