Optimizing all of the content on the page for the same keyword theme gives your page the best chance of ranking. In addition to the critical search engine optimization (SEO) metadata — title tag and meta description — the headings and body content are important elements to optimize.
Unlike the metadata, however, they’re also visible to visitors, which makes optimizing the headings and body copy a more nuanced affair.
The H1 Heading
Headings act as the titles and subtitles for a page’s content. King of these headings, the H1 heading is the most influential of the headings for SEO performance. Here are a few helpful tips for optimizing your H1 heading.
Length
In less than five-ish words — ideally more like two or three — create a heading that tells both the visitor and the search engines what the page is about while using your primary keyword. Unlike the title tag, there probably won’t be room for much more than that keyword because you don’t want such a visible element to look too long and scraggly.
Use the Keyword Theme
Research shows that using the same keywords in the title tag and the H1 heading decreases the chance of the title tag being rewritten by Google. Being consistent between these two elements helps Google realize what your page is about if it matches the title tag for the page.
You may have other headings — from H2 to H6 — on each page to break the content up into digestible sections. Let’s be honest, we all skim content from time to time, and these lesser...
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