Learn what Google Hummingbird really was and see how Googlers and SEO experts explain the impact it eventually had on search.
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Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search.
Hummingbird set the stage for dramatic advances in search.
Google never published an explainer of what Hummingbird was.
However, there are records of Googlers explaining what it is.
Let’s take a look at what Google’s Hummingbird update did, how it impacted natural language search, and what Googlers and SEO industry experts had to say about it.
Google Hummingbird
The Google Hummingbird update was put into place in August 2013 and announced one month later, in September 2013.
The Hummingbird update has been described by Google as the biggest change to the algorithm since 2001.
It was also described by multiple Googlers as a total rewrite of the core algorithm.
Yet, despite the scale of this update, the immediate effect was so subtle that the update was largely unnoticed.
It seems contradictory for an update to be both wide-scale and unnoticeable.
The contradiction, however, is made more understandable when Hummingbird is viewed as the starting point for subsequent waves of innovations that were made...
Read Full Story: https://www.searchenginejournal.com/hummingbird-update-changed-search/442115/
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