On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking algorithm. It seems like the March 2022 product reviews update is just about done rolling out now, so we asked some of the data providers that track the ranking volatility, to tell us what they are seeing. In short, Semrush and RankRanger are showing that the March 2022 product reviews update was less of an impact than the last update, the December 2021 product reviews update that we analyzed over here.
It is also important to note that the March 2022 product reviews update is not officially done rolling out yet, it should be done any day now. We do believe the bulk of the changes should have been felt by now, so we are reporting on the changes we saw today. Google initially said this rollout will happen over the “next few weeks.”
Both providers looked at the highest point of volatility, which was on March 31st and not the March 23rd volatility, as a comparison of this update to others.
Data providers show March was smaller than December
Semrush. Semrush data showed that the March 2022 product reviews update has less Google search ranking volatility than the December 2021 product reviews update. When you compare the December 2021 product reviews update to the March 2022 product reviews update, Semrush said “there’s no comparison in the levels of peak volatility.” “The December 2021 product reviews update saw volatility levels reaching around...
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