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In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates.
You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range.
There have been multiple debates around whether word count matters in SEO, and it’s time to get to the bottom of it.
Is Word Count A Ranking Factor?
Google’s John Mueller has confirmed that word count is not a ranking factor for the search algorithm.
Specifically, he states that “just blindly adding text to a page doesn’t make it better.”
Rather than looking at the number of words on a page, Google’s algorithms look for relevant, original, and high-quality content.
Why Long-Form Content Tends To Rank Higher
Despite Google’s confirmation that word count doesn’t directly affect rank, you can still find plenty of articles and keyword tools that suggest longer word counts.
So, why do tools like Yoast and Clearscope provide recommended word counts if the numbers on the page don’t directly impact rank?
There are a few reasons a higher word count may improve your ranking indirectly.
Some of these tools are basing word count recommendations on competitive analysis.
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Read Full Story: https://www.searchenginejournal.com/word-count-seo-importance/441742/
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