Great content creates brand awareness and brand visibility; plus, it grows a loyal audience that knows and likes your brand. Ultimately, it can help you increase sales.
How?
B2B buyers consume, on average, 13 pieces of content before making a decision to reach out to a salesperson or buy a product. That's why a content marketing strategy is so important: It makes future customers aware of your business and more likely to purchase from you.
What Is Effective Content Writing?
Sales aren't the only way to measure effective content marketing. There are various metrics and goals to achieve with content, depending on the stage of your buyer's journey.
The following is a visual representation of how to measure success at each stage.
If you have an increase in traffic, audience, leads, and sales, congratulations! Your content writing strategy is working.
"The most important ingredient to make your content writing successful is focusing on your target audience throughout the whole process of content creation," says Julian Tavalin, a content marketing professional who focuses on content writing for tech companies. "Know their pain points, challenges, key search terms, and interests. While writing, always put yourself in your target audience's shoes and help them get answers to their most important questions."
Brian Dean, a founder of the popular Backlink SEO blog, writes, "As an entrepreneur, one of the best things you can do is just keep trying stuff and messing up and learning...
Read Full Story: https://www.marketingprofs.com/articles/2022/47014/effective-content-writing-in-15-steps
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