Content generated automatically using AI writing tools is against Google’s Webmaster Guidelines, says Search Advocate John Mueller.
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Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.
This topic is addressed during a recent Google Search Central SEO office-hours hangout in response to a question about GPT-3 AI writing tools.
There’s a debate in the SEO community about the use of GPT-3 tools and whether they’re acceptable from Google’s point of view.
Mueller says content written by AI falls under the category of auto-generated content, which could lead to a manual penalty.
However, Google’s systems may lack the ability to detect AI generated content without the assistance of human reviewers.
As we’ll explain later in this article, there are practical uses for AI writing tools and many reputable organizations are using them without issue.
First, let’s look at Mueller’s response to the question about how Google views the use of these tools.
Automatically Generated Content Is Against Google’s Webmaster Guidelines
Regardless of the tools used to create it, content written by machines is considered automatically generated.
As Mueller is quick to point out, Google’s position on auto...
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