SEO can be broken down into clear, repeatable steps.
We know that:
- Content is king and user experience is queen.
- Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for.
- Websites should load fast and make it easy for users to perform their desired actions.
- The content and experience of the site should be worthy of being mentioned and linked to by other relevant, authoritative websites.
In this way, optimizing for SEO can be distilled into four stages:
- Research
- Audit
- Create
- Empower
Want to learn a repeatable, step-by-step marketing program that will allow you to develop and implement a successful digital marketing strategy? This will be the first article of a new series that will deliver just that. This article will provide a general outline of the “what” and “how.” Future installments will go into much more detail.
Research (reboot, raid, realign)
Before starting any SEO campaign, you need to spend a significant amount of time researching.
Here are a few key elements to examine at the start of any campaign:
- Baseline research:
- What: How is the site currently performing? What keywords are you currently ranking for? How much traffic is the site receiving monthly?
- How:
- Semrush Domain Overview
- Semrush Organic Research
- Semrush Benchmark Report
- Competitor analysis:
- What: Start by identifying who your top competitors are. Then, perform a gap analysis to see what keywords they are ranking...
Read Full Story: https://searchengineland.com/race-strategic-seo-framework-383384
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