What is search engine optimization (SEO)? Hundreds of different strategies fall under the definition of the term, which is any action taken to earn a higher quality rating from search engines in order to boost your ranking on the results pages.
It all comes down to the fact that the higher you are in the results, the more traffic can potentially be directed to your site. Nearly 30% of users simply click the first result they see on a Google page. That percentage plummets as you go down the page to subsequent results, to the point that less than 1% ever move on to the second page and click anything.
So it’s imperative for business owners to understand the role of this side of online business. SEO terms like bots, meta information, and keywords might be unfamiliar now, but you’ve got to familiarize yourself with them in order to thrive in our modern world.
The Rise of the Search Engines
Search engines have become an essential element of life for consumers around the globe. When we want fast answers to questions big and small, we don’t open a phone book or consult an oracle. We head to Google, Bing, and other search engines. Within seconds, we’ll receive a trove of information.
How important are search engines? First, let’s look at it from a linguistic perspective. In many nations of the world, the word “Google” has become a verb for searching for information online. You could ask a friend where a certain pizza joint is located, and they’ll simply reply, “Google it.”
Google...
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