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As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits.
This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA).
The good news is there is still time – but you can’t keep putting off learning GA4.
Consider this article your training wheels for navigating GA4.
Here’s you’ll learn where to find the most important information about your marketing efforts, including:
- Site traffic.
- User engagement.
- Events.
- Conversions.
Universal Analytics vs. GA4: What’s The Difference?
You’ve probably always referred to Universal Analytics as simply “Google Analytics.”
So, before we jump into the details, we should quickly cover the significant differences between the two versions.
Universal Analytics was session-based and used hit types such as page hits, event hits, and social interaction hits.
Google Analytics 4 is event-based; all hits like “pageview” are now events.
This is an incredibly oversimplified explanation, but that’s it in a nutshell.
If you’re interested in the technical details, you can read Google’s documentation here.
GA4 Training Wheels: How To Pull 4 Strategic Reports
If you’ve looked under the hood at GA4’s new interface and decided, “No, thank you,” you’re in the right place.
The interface...
Read Full Story: https://www.searchenginejournal.com/ga4-starter-tips/443767/
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