Google's John Mueller offers advice on what the best way is to use alt text within the context of SEO
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and suggested ways to use the Alt Text that would be good for SEO.
Alt Text
Alt text is a reference to Alternative Text for Images. The purpose of image alt text is to describe what is in an image for people who are accessing a web page with a screen reader.
A screen reader is an assistive device that helps people with visual impairments access web documents, among other things.
The screen reader reads computer documents aloud so that the person accessing the documents can listen to what is written.
Screenshot of Google’s John Mueller
Does Google Read More than 16 Words in an Image Alt Text?
John summarized a question that was submitted to him.
He said it was from a food blogger:
“Google said that there’s a maximum of 16 words that you can use in your alt text.
And the question is, does Google read the rest of my alt text and what does this mean for usability?”
Mueller answered the question:
“And I think the important part here is we don’t have any guidelines with regards to how long your alt text can...
Read Full Story: https://www.searchenginejournal.com/alt-text-seo/444951/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.