Google MUM update: What can SEOs expect in the future? - Search Engine Land

MUM is short for Multitask Unified Model and is a new technology for Google search first introduced in May 2021.

At the Search On 21 in fall 2021, the forthcoming rollout was announced, and the technology was described in more detail. MUM works with artificial intelligence or natural language understanding and processing and answers complex search queries with multimodal data.

MUM is multilingual and processes information from different media formats to answer questions. In addition to text, MUM also understands images, video and audio files.

How does MUM work?

In May 2021, Google introduced MUM as a 1000 times more powerful evolution of BERT. Both technologies are based on natural language processing. But MUM is about more than just natural language processing.

MUM combines several technologies to make Google searches even more semantic and context-based to improve the user experience. With MUM, Google wants to answer complex search queries for which a normal SERP snippet is not sufficient.

The tasks to be undertaken by MUM were presented as follows:

  • MUM is to provide a deep understanding of world knowledge.
  • MUM is to be trained in up to 75 languages simultaneously to understand them. With previous methods, each language was trained in its own language model.
  • MUM should be able to understand the information in addition to text, images, audio and videos.

The following can be deduced from these statements by Google:

  • Google uses MUM to further expand the semantic...


Read Full Story: https://searchengineland.com/google-mum-update-seo-future-383551

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