An important part of your online credibility is ever-increasing online visibility — what is your SEO game plan?
The internet has changed the way we shop, communicate and do business. It seems there’s a website or app built to deliver on our every whim, eliminating the need to run out to our local corner store or pharmacy. Everything is virtually at our fingertips. From UberEats’ General Tso’s Chicken to mail-order Covid-19 tests, just Google it (Bing it, Yahoo it or Reddit it…) and watch it magically appear at your doorstep. But you have to find it, and for it to be found, your content needs search engine optimization (SEO) and an SEO game plan.
Every health care practice can benefit from SEO
When it comes to health care, we find doctors, services and health care practices this same way. We search online, read community comments, check Yelp reviews and browse directories.
This is why running a medical practice requires an online presence and marketing efforts to connect with potential new patients. After all, the best health care provider in the world isn’t helpful if no one knows where to find them.
Word of mouth about your business practice has moved from the company water cooler to searchable online community groups, chat rooms, and online directories complete with hashtags, links, opt-ins and landing pages. And it’s never been more important to create an online strategy to reach the people who need your services most. So, where do you start?
An SEO game plan strategy...
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