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Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization.
How much can be automated?
Does it matter if some of them have duplication?
What do we do with variable products that exist on a single URL?
Can I use manufacturer-provided product descriptions?
The problems with product descriptions are then exacerbated with larger product catalogs and more complex technology stacks.
However, with enterprise ecommerce stacks, you can also find opportunities to automate and make quick work of many product description issues.
This is where the PIM (Product Information Management system) can be both an SEO and user experience dream.
In addition to product descriptions, the PIM can help stakeholders influence the user experience and bridge the gap between a user searching for and researching products to complete their purchases.
For many, the PIM is just another part of the tech stack.
But it can improve user experiences and enrich the PDP (Product Details Page) with information important from an SEO perspective, as well.
For this article, I’ll be leaning on a combination of both, as businesses in the ecommerce industry such as Bain & Company have claimed that companies who improve customer...
Read Full Story: https://www.searchenginejournal.com/pim-product-descriptions/446195/
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