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How prepared is your organization for the imminent loss of third-party data?
Are you ready for first-party data to take center stage in your marketing strategy?
Maybe you’re feeling unsure of how to use first-party data?
While cookies going away will reduce your access to third-party data, you can still strike the right balance with your acquisition strategies and provide your customers with high-converting, personalized experiences.
On April 27, I moderated a webinar with Vishal Maru, Vice President of Digital Solutions at iQuanti. He explained how enterprises could embrace the power of first-party data and better connect with their customers.
Here is a summary of the webinar. To access the entire presentation, complete the form.
How Advertisers Will Be Affected
The changing privacy landscape has a dramatic impact on the digital marketing ecosystem and is caused by:
- A change in customer mindset.
- Privacy regulations, such as GDPR, CCPA, etc.
- Privacy changes from key players, such as Google & Apple.
What This Means For Advertisers
The reduction and removal of third-party data has the potential to cause:
- Ineffective targeting.
- Challenges with...
Read Full Story: https://www.searchenginejournal.com/first-party-data-cookieless-recap/448239/
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