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One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design.
Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices.
This is especially true when approaching keyword research.
There are many keyword research tools available, and each requires a unique creative focus to produce the best search opportunities.
For this article, I’ll home in on one tool from the internet Mothership that sometimes gets sidelined for SEO due to its ad-based focus: Google Keyword Planner.
Here, you’ll find nine Keyword Planner research tips that can help you target more profitable terms in organic and paid campaigns.
1. Choose Low Volume, High-Reward Keywords
First and foremost, you want to know which products, services, and keywords deliver the most profit.
With this information, you can create a list of seed keywords to launch your first plan of attack.
Generally, I focus on quality over quantity, which typically equates to low volume over high volume.
For example, one of our clients is an environmental consulting company, so getting someone to convert an organic piece of content for an “SWPPP Plan” could yield that company thousands of dollars in one sale.
Image from Google Keyword Planner, April 2022
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