Search engine optimization is not always complicated or expensive. Many tasks are doable in-house using free tools that analyze aspects of your site to help fix problems or errors.
I’ll address five of those tools in this post.
Free DIY SEO Tools
Google Search Console provides an unbelievable amount of insights (and reports) into your site’s health and performance, including:
- Rankings and traffic-driving search queries,
- Page load times and user-friendliness,
- Declines in rankings and organic traffic,
- Links to your site and with the anchor text,
- Manual penalties or warnings.
Search Console does have limitations, however:
- Only 16 months of data.
- The “Links” report is inexact. Through years of experience, I now combine third-party tools with Search Console to find all backlinks.
- Your site only. Analyzing a competitor’s site requires (paid) external tools.
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Page Comparison. Multiple factors — backlinks, user experience, keywords — impact organic rankings. But on-page factors are easiest to control. Comparing a higher-ranking page to your own can identify weaknesses to fix.
Webmaster World’s Page Comparison tool highlights differences at a glance, including:
- Word counts of two or more pages,
- Keywords — two- and three-word phrases on a page — to know a competitor’s focus,
- HTML headings of each page for comparing page structures,
- Internal and external links on each page.
SEO Book’s Spider Test Tool provides a similar analysis but only for one page at a time. Still,...
Read Full Story: https://www.practicalecommerce.com/free-seo-tools-for-do-it-yourself-analysis
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