Ongoing learning initiatives are vital for employee growth, enhancing employee satisfaction and improving retention rates while adding valuable skillsets to a company.
While there are many paid options within technical schools and colleges, brands looking to facilitate such growth can turn to the numerous free courses available in customer experience and digital marketing.
Duyen Truong, VP of public relations and education practice leader at Sage Communications, an advertising, marketing and PR agency, spoke with CMSWire about the importance of continued learning.
“Growth-minded organizations embrace learning in all corners of the business, from how they measure employee performance to how they collaborate internally to how they work with clients. It's a mindset that challenges norms and encourages fresh ideas and open collaboration. For fast-moving industries like PR and marketing, it's not a matter of choice, it's a matter of relevance,” Truong emphasized.
Meta Blueprint
Meta Blueprint, formerly known as Facebook Blueprint, offers a free Digital Marketing Essentials course that includes 19 modules, all of which are geared around setting up effective ad campaigns on Meta properties such as Facebook, WhatsApp and Instagram, and how to use the tools that Meta provides for doing so.
Module topics include:
- Introduction to Facebook Apps
- How to Create a Facebook Page
- Facebook Tools for Business
- Get Discovered With an Instagram Business Account
- Attract Customers on Instagram
- ...
Read Full Story: https://www.cmswire.com/customer-experience/the-best-free-cx-and-digital-marketing-courses/
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