The continuous evolution of how search engines rank webpages will keep you on your toes! Here's what you need to know about keyword research today.
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Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update.
The impact on SEO has been a shift in keyword research toward a deeper understanding of what words mean in different contexts and especially as a part of an overall topic.
Keyword research is still important, but in a different way than has been practiced in the past.
The strategic choice of topics and word phrases continues to be important, and this guide will show you how to research keywords in a manner that is appropriate for the way search engines appear to rank webpages today.
Keyword Dimensions
The first step for keyword research is to define what kinds of keywords you want to target.
Most of us by now know about search intent and the different kinds of intent that keywords have, so I won’t bother with that.
I’ll only point out that the intent maps to a searcher’s reason for searching, to find information, to buy something, to research something, etc.
If you need a refresher, read this article about user search intent.
However, it is worth pointing out that choosing...
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