You’re an expert in SEO, but when you engage with a new client, you aren’t an expert in what they do. But you do need to learn fast.
Hopefully, the client is a subject matter expert with tens of thousands of experience hours under their belt. As an SEO agency or consultant, you do not need their level of expert knowledge.
But you do need to know what they are saying. In most cases, you need to gain some level of insider expertise if you’re going to earn their trust and make a real difference in their business.
To do that, you need to:
- Get to the heart of why the business stands out in the marketplace.
- Get into the mind of the customer to gain an intimate understanding of their needs.
- Know what makes the website tick.
- Understand the competition, their edge and their SEO strategies.
Let’s look closer at each of these steps that will take you from novice to expert in no time.
1. Client research
To learn about your new client, your primary and most available resource is the people running the client’s business. Your client will be a treasure trove of expert information, from the executives to the customer service call reps.
Start your expert learning process with an in-depth discovery interview with those who oversee the business’s marketing, product development and customer service. You may do this on the project kick-off call, or you might break it up into a series of calls with different folks in the company.
Conversations with customer service can be extremely valuable....
Read Full Story: https://searchengineland.com/how-to-gain-insider-expertise-as-an-outside-seo-vendor-in-4-steps-384965
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