Is Google Okay With Multiple Variations of the Same Content? - Search Engine Journal

Google's John Mueller is asked if "plagiarizing" one's own content was okay. Mueller's response teaches a valuable lesson

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In a Google SEO office-hours, John Mueller answers if it’s okay for publishers to copy their own content and publish it, essentially copying parts of their own content in order to create similar but different content. John Mueller said that it’s okay up to the point where it’s no longer okay and then offered an explanation of where that point is.

Self-Plagiarizing?

The person asking the question framed it as a publisher “plagiarizing” themselves. But that’s a misuse of the word plagiarize because the definition of plagiarism is taking content from someone else and then misrepresenting it as ones own.

Obviously, one cannot plagiarizing oneself just as one can’t steal from oneself.

What the person asking the question really means is copying their own content.

This is the question asked:

“Is Google okay with publishers plagiarizing their own content?

For example, I wrote an affiliate article suggesting something for mom. Can I copy the content of that article to write more articles for maybe a sister or a wife or an aunt or a grandmother?”

Reusing Content

Mueller noted the misuse of the word plagiarize and spoke about that.

Mueller answered:

“So… I don’t know like what the full...



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