Google said it will soon incorporate a new signal into image ranking. Google is also introducing a new type of schema in an attempt to help make its image search results more racially diverse and inclusive.
Google will use MST Scale to rank images. Google said it will be adjusting how it ranks images, using what is called the Monk Skin Tone (MST) Scale. It is a 10-shade scale. It looks like this:
The MST scale was created with the help of Dr. Ellis Monk, a Harvard professor and sociologist. Google said the MST Scale is being incorporated into Images search, as well as other image products (e.g., Google Photos). And Google plans to expand it more broadly in the coming months.
Inclusive schema. Google said that creators, brands and publishers can use a new type of schema – inclusive schema – to label their content with attributes like skin tone, hair color and hair texture. Using this schema will help Google better understand what appears within the images.
Content labels coming soon. Google also noted that it wants to create a more representative search experience. As part of that, Google plans to develop a “standardized way to label web content.”
A continuation of image search changes. Google’s push toward image equity began In October 2021, Google told Bloomberg it had updated its algorithms to show more skin tones for a variety of images, ranging from [beautiful skin] to [professional hairstyles] to [happy family].
- “We’ve started to roll out an improvement to Google...
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