Google has previewed a forthcoming launch of a feature it calls My Ad Center that will give people more control of the ads they see across Search, Discover, and YouTube.
The move, in theory, will encourage people to engage more often with ads and advertisers, while improving the user experience.
My Ad Center, scheduled for release later this year, allows people to control the ads they see and manage privacy settings, either directly from the ads or through the My Ad Center hub. It will tie into their Google account.
Eventually, Google plans to release My Ad Center controls to all Google owned-and-operated properties, including Gmail.
Every ad seen on Google properties will have the same entry point to make the change through My Ad Center, explained David Temkin, senior director of product management ads privacy and user trust at Google, during a press briefing.
“This is a major step forward in terms of clarity, accessibility and control,” Temkin said. “Users have told us loud and clear it makes them feel better about their ad experience when they are in control.”
"We think this gives users control over the algorithm," Temkin said --by allowing My Ad Center to block an ad, see who paid for it, and learn why they were served a specific ad based on activity or information shared with Google. There is also a place to indicate when the user wants to see more or less on a given topic or brand -- perhaps from brands the user favors or wants to know more about.
It allows people...
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