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When it comes to marketing your business online, there are a lot of acronyms to choose from - SEO, SEM, SMM, and PPC. It can be hard to know which one is the best for you.
To help you decide which is the best option for your business, let's break down SEO vs SEM!
SEO vs SEM - Know the basics
What's SEO?
SEO, or search engine optimisation, is the process of optimising a website for Google and other search engines. There are a number of techniques that you can use to improve your website's ranking, including...
- Optimising your titles, meta descriptions, and title tags
- Smooth and fast page speed
- Strategic internal and external links
Meaning to say, SEO is all about improving your website's visibility and organic traffic. When done correctly, it can be a powerful tool to help you attract new customers and grow your business.
What's SEM?
SEM, or search engine marketing, is the process of using paid advertising to improve your website's visibility and organic traffic. SEM includes techniques like...
- Pay-per-click (PPC) advertising
- Click-through rates
- Display advertising
- Remarketing
In simple terms, SEM is a great way to attract new customers and grow your business. However, it can be expensive, so it's important to consider your budget before you start an SEM campaign.
Tip: If you're looking to grow your business online as fast as possible, partnering with an SEO Agency like SEO Partners can be a great way to see...
Read Full Story: https://www.borderchronicle.com.au/story/7734614/seo-vs-sem-which-is-best-for-your-business/
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