How well do you understand your audience?
Do you know how they search and where they spend time online?
Which search trends and keywords should be a focus for your business this year?
By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors.
On May 4, I moderated a webinar by Gerald Murphy, Senior Solution Business Manager at Similarweb.
He showed SERP trends across regions, specifically in the U.S. and U.K., which could help you make more data-driven decisions.
Here is a summary of the webinar.
To access the entire presentation, complete the form.
Google Interface Trends You Need To Know
Knowing how each SERP is changing can help you uncover how to best align your content based on those SERP trends.
In today’s SERPs, it’s common for different keywords to have different SERP features.
So, it’s important to make sure you understand the exact SERP features that show up for different keywords.
When creating your strategy, identify both, the keywords and the corresponding SERPs that matter to your business.
[Learn which SERP features you can ignore & which to pay attention to] Instantly access the webinar
How To Win In The SERPs
To win the SERPs, it’s important to know the role that your SERP feature plays in the overall journey of a searcher in order to be successful.
The Three Modes Of Searching
People searching on search engines typically use SERPs in this order:
Phase 1: Lookup
- Carefully...
Read Full Story: https://www.searchenginejournal.com/serp-trends-keyword-industry-recap/449186/
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