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This Ask an SEO question comes from Ian from San Juan, who asks:
“What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more leads and sales?”
Every year, SEO pros look for a magic bullet.
Even after 21 years, I’m still hoping to find the technique that automatically ranks a site for any query I want.
I haven’t found it yet.
And I know I never will.
But I still look.
Most SEO experts I know still look.
And we talk about the latest trends uncovered from our hours of reverse engineering efforts.
And while there are certainly “hot” techniques, I want the readers of this column to understand that the basics of SEO haven’t changed in a long time.
Rather than chase algorithm glitches that come and go as fast as your latest Google rep, I suggest getting back to the basics.
The Basics Are Still The Same
Since the advent of link-based algorithms like Google’s PageRank, the basics of search engine optimization have remained the same.
I can’t guarantee much in life – Google tells me not to offer guarantees.
But I can guarantee that if you do the following five things correctly for each query you want to rank for, you will rank for that query.
Here are what I consider the five pillars of search engine optimization:
Code
The...
Read Full Story: https://www.searchenginejournal.com/ask-an-seo-top-focus/448654/
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