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When it’s time to launch a new site, undergo a site migration or change your CMS, launch a new product, or make another major change, what overarching site structure to use is one of the most common questions.
Should we use or change over to a subdirectory, subdomain, or use a country code top-level domain (ccTLD) if we have international content?
And is one better than the other?
Google says there isn’t a difference.
This is definitely a topic that falls resoundingly in the “it all depends” box.
After all, when it comes to SEO, there are a lot of factors to consider.
Let’s break down the pros and cons of each option and help you decide which is best for your website.
First, let’s define subdomain, subdirectory, and a ccTLD.
Subdomain, Subdirectory And ccTLD Defined
A subdomain is a unique domain that is part of a larger domain.
For example, you could create a subdomain for your blog or another section of your site that sells products or if you need to differentiate content.
This would give you a URL that looks like this: blog.example.com or productname.subdomain.com.
Subdomains are often used to create separate website sections with distinct content.
A subdirectory is a folder on your website that contains separate pages or pieces of content.
For example, if you were managing the GAP, I would...
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