Businesses need to gain an online presence nowadays, and search engine optimization has been the most affordable and effective method. If you want maximum results, it’s best to aim for long-tail keywords. They’re much more convenient to rank for than shorter search terms.
A long-tail keyword also has a higher chance of leading many people to your website. Even better, it doesn’t require you to write a lengthy article. In other words, you gain more results with less effort, so why not apply it to your online marketing strategy?
Before you can do this, we will have to talk about a long-tail keyword. After that, we will elaborate on this SEO term further by explaining its benefits for businesses. We will discuss the methods and tools you need to apply long-tail keywords to your content.
Overview of long-tail keywords
Most people define a long-tail keyword as three or more words that people usually check on search engines. They often think the term “long-tail” refers to the keyword length.
Contrary to popular belief, it relates to statistics. If you graph the monthly search volume of keywords with the number of search queries, you’ll get a “long-tail” pattern.
You have a new cryptocurrency exchange platform, and you want to generate online traffic. Using words like “cryptocurrency” and “bitcoin” will have a lot of searches every month.
However, they’re too broad, so people may head to various unrelated content before clicking your homepage. What if you change it to “block...
Read Full Story: https://usa.inquirer.net/100357/use-long-tail-keywords
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