Google Discover is one of the most sought-after traffic sources by publishers, while also being one of the most confusing from a visibility standpoint. For many, it’s an enigma. For example, some publishers I help receive millions of clicks per month, while others receive absolutely none. And a ton of traffic can turn into no traffic in a flash, just like when a broad core update rolls out. More on that soon.
Google has explained that it’s looking for sites that “contain many pages that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T)” when covering which content ranks in Discover. Strong E-A-T can take a long time to build up, or so you would think. For example, when a new site launches and has no history, no links, etc., it often can take a long time to cross the threshold where it can appear in Discover (and consistently).
That’s why the case study I’m covering in this post is extremely interesting. I’ll cover a brand-new site, run by a well-known person in the tech news space, and the site broke into Discover in a blistering four weeks from its launch. It is by far the quickest I have seen a new site start ranking in Discover.
And if you’re in the SEO industry, I’m sure you’ll get a kick out of who runs the site. It’s no other than Barry Schwartz, the driving force behind a lot of the news we consume in the SEO industry. But his new site has nothing to do with SEO, Search Engine Roundtable, or Search Engine Land.
Or does it? I’ll cover more about...
Read Full Story: https://searchengineland.com/lucid-visibility-how-a-publisher-broke-into-google-discover-in-less-than-30-days-from-launch-case-study-385234
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