SEO pioneer and expert Bill Slawski passes away - Search Engine Land

We have just learned the shocking news that Bill Slawski, an SEO expert, educator and pioneer, has died.

Slawski was the Director of SEO Research at Go Fish Digital, a digital marketing agency. His company just shared the news of his passing on Twitter, moments ago.

We don’t know many details about his death. He was last active on Twitter on May 16 and passed away on May 17.

What we do know is he leaves an incredible void in our industry. Slawski was a wealth of knowledge. Countless SEOs are better off – both directly, and indirectly – as a result of his mentorship, insights and expertise.

About Bill Slawski

Slawski did SEO before Google existed. Heck, he did SEO before SEO was even called SEO.

He started when all of this online stuff was simply known as internet marketing and web promotion, in 1996. He provided consulting services to help make websites easier to find online, help make them easier to use, and increase conversions and revenue for clients.

Throughout his career, Slawski worked on all types of sites – nonprofits, Fortune 500, educational institutions, e-commerce, professional services, consumer goods, B2B and more.

Prior to his search marketing career, Slawski earned a Juris Doctor degree and was a legal and technical administrator at the highest level court in Delaware for 14 years. Slawski lived in Carlsbad, California.

SEO by the Sea

For many in our industry, Slawski was probably best-known for researching, analyzing, interpreting and writing about Google...



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