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Google News has been around for two decades.
And now more than ever, the internet is many people’s primary news source.
Gone are the days of buying a newspaper in your local shop to get the day’s news. Now, we have multiple news sources at our fingertips.
With multiple perspectives on current affairs.
There hasn’t been a better time for publishers to feature on a news aggregator than today.
Although there are other online news aggregators, such as flipboard.com, upday.com, and even Apple News, Google News is still the leader, according to Parse.ly’s top 10 external publisher referrers.
Many publishers recognize this and are optimizing their news content for Google News.
And, since any site is eligible to appear in Google News, yours may even be indexed and ranking in Google News.
But before you get too carried away about the traffic honeypot potential of Google News, there are several pitfalls to avoid if you truly want to optimize your site for the aggregator.
We’ll explore these mistakes and provide tips on how to get the most out of Google News.
But first, let’s get the basics out of the way.
Google News Optimization Basics
What Is Google News?
Google News is a news aggregator developed by Google.
It was launched in 2002 to help users discover the day’s news from multiple news outlets in their...
Read Full Story: https://www.searchenginejournal.com/google-news-optimization-mistakes/448539/
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